Beijing’s waste sorting spokesman ‘Fenxiaomeng’ unveiled

2018-10-23 16:33 千龙网

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Beijing’s waste sorting spokesman “Fenxiaomeng” interacts with students during the publicity education activity at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018. [Photo by Yu Ying/Qianlong]

A publicity education activity themed “Joining in sorting waste” was held by Beijing Municipal Commission of City Management, Capital Civilization Office and Beijing Municipal Education Commission at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018.

The spokesman for Beijing’s waste sorting, a cartoon image named “Fenxiaomeng”, together with the public welfare print ads, commercials and a series of animation on waste sorting, was officially released during the activity.

The cartoon image of the spokesman “Fenxiaomeng” was an octopus created by Zhang Zixia, a student of Dengshikou Primary School. It was selected from the 648 painting works submitted by the primary and secondary school students in Beijing after the solicitation campaign was jointly initiated by the municipal city management and education commissions in May, 2018.

“The octopus ‘Fenxiaomeng’ was designed for its effectiveness in sorting waste and saying “No” to littering behaviors,” Zhang Zixia introduced. “The lovely ‘Fenxiaomeng’ implies that everybody is responsible for protecting the environment and sorting waste lays a good foundation for waste recycling.”

Next, the spokesman “Fenxiaomeng” will go deep into primary and secondary schools in Beijing and more publicity education activities on waste sorting will be held to pass on the environmental protection concept of waste sorting and lead students to take action and contribute to the environmental protection.

Beijing’s waste sorting spokesman “Fenxiaomeng” and students pose for photos during the publicity education activity at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018. [Photo by Yu Ying/Qianlong]

Zhang Zixia introduces his design of Beijing’s waste sorting spokesman “Fenxiaomeng” during the publicity education activity at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018. [Photo by Yu Ying/Qianlong]

Teachers interact with students during the publicity education activity at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018. [Photo by Yu Ying/Qianlong]

Students dance during the publicity education activity at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018. [Photo by Yu Ying/Qianlong]

Guests and students release the cartoon image of Beijing’s waste sorting spokesman “Fenxiaomeng” during the publicity education activity at Dengshikou Primary School in Dongcheng District of Beijing on October 22, 2018. [Photo by Yu Ying/Qianlong]

责任编辑:Ai Ting(QN0043)

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