In September, CSF Market reopened its Beijing-style store at Yuquan Road with an expanded fresh and kitchen food area and a new dining area. It is an effort to inherit and spread Beijing-style commercial culture and offer convenience services after non-capital functions were removed in surrounding areas.
Located at the southeast of the intersection of Chang’an Avenue’s west extension line and Yuquan Road, the store has a business area of 4,500 square meters, including 3,500 square meters of market areas and 1,000 square meters of dining areas.
The store features its old Beijing-style decorations like gray-brick and blue-tile pillars with Peking Opera masks, miniature Peking Opera stage sceneries, red walls and gray tiles, as well as bird nests under eaves. It also highlights time-honored brands with old Beijing characteristics, such as Daoxiangcun, Hongluo Food, Huguosi Snack, Yueshengzhai and Liuquanju.
Last year, a special program of removing non-capital functions and improving urban management was conducted at the surrounding areas of Yuquan Road. The service facilities of convenience stores and restaurants were in serious shortage for the stores that illegally tore down exterior walls of apartments on business purpose were shut down.
Therefore, the Yuquanlu store of CSF Market transformed itself significantly to meet surrounding residents’ demand for convenience services. In order to facilitate residents’ shopping and dining, it reduced its market area to open a 1,000-square-meter dining area and cut down the commodity area to expand the fresh and kitchen food area from previous 700 square meters to more than 1,000 square meters.
“This store is the oldest one of CSF Market and it is situated at Chang’an Avenue, so we decided to build it as a “Beijing-style supermarket” to meet the daily needs of surrounding residents and inherit old Beijing commercial culture,” Zhao Meng, an official of the CSF Market group, said.