The trade at Alibaba, China’s largest e-commerce platform, reached 168.2 billion yuan (25.3 billion U.S. dollars) on Saturday’s shopping promotion while JD.com, who started promotions at the beginning of November, reported 127.1 billion yuan of orders.
Statistics show that this year during the November 11 shopping spree, the online shopaholics in Haidian District have the strongest consumption power in Beijing, consumers in Beijing are most willing to spend money on books compared to other cities, and Beijing consumers show special preference to purchasing small entry-lux appliances like coffee makers and electric toothbrushes.
The consumers from the Beijing-Tianjin-Hebei region feature an emphasis on spiritual culture, with the sales of books increasing over 100 percent year on year and the sales of music products over 200 percent.
Readers in Beijing have a unique hobby for purchasing financial books. In those regions with a higher consumption of books, there are more dense populations of highly intellectual and middle class people, so people have a stronger desire for a better spiritual life.
On JD.com, the percentage of consumers who purchase books more than 21 times a year in Beijing is significantly higher than that of other provinces in the country. Those consumers purchase books almost every two or three weeks.